Today's audiences are bombarded with visual information making them incredibly well-educated consumers able to decipher the pictoral aspects of messages almost without words. The aim of the designer is to capture the attention of the target audience and convey the appropriate message immediately, accurately portraying the client as they are and as they want to be.
No two clients are alike.
Challenging design keeps our attention longer. A little "what is this" keeps things out of the trash can. Too much challenge causes frustration.
The art is creating the balance.
No two clients are alike.
Challenging design keeps our attention longer. A little "what is this" keeps things out of the trash can. Too much challenge causes frustration.
The art is creating the balance.
Laura Hughes Design
(919) 599-6746
(919) 599-6746